Neal Castelo

As a bridge for the marketing and technology teams, I managed the marketing technology team that drove the customer experience and roadmaps for digital offerings and products including web, ecom, app, email, automation, and the organization’s project management tools. I focused on a data-driven and user-centric approach to innovate and provide unprecedented revenue and audience growth with a wide array of products from in-person events, livestreams, media downloads, retail merchandise, memberships, and dynamically-priced ticketing.

Initiatives I’ve led exceeded business goals and resulted in millions in revenue and audience growth by leveraging optimized ecom UX, lifecycle marketing, automations, CRM processes, SEO/SEM, multivariate testing, optimized analytics reporting to stakeholders, and accessibility audits. In addition, I provided creative direction to define and shape new design systems, and org-wide UX standards and was a part of developing and launching a new name and brand identity to the city and world-wide audiences, then supporting the education of users and transitioning assets and equity to the new brand.

As Creative Director reporting directly to the president, the team I managed established a new overall brand, product and packaging design, marketing strategy, and customer experience for web and ecom. Our growth strategy included a new brand identity and design for all products. The launch I led resulted in reaching new audiences, increasing existing lines of revenue, exceeding business goals and discovering opportunities for future growth. I also leveraged Spanish experience to gain new profitable markets. view project ▸

As founder of a brand and interactive design studio, I held a variety of roles involving product design, logo design, UX, motion graphics, and front-end development while building teams and working with international clients in creating brand/identity systems, digital marketing strategy, and optimizing ecommerce paths for growth. Engaged Spanish-speaking audiences to increase revenue in Spain and Mexico.

Digital marketing campaigns at X10 involved optimizing landing pages, ecom paths, and email designs against weekly revenue goals. Multivariate testing informed iterations of design and copy to optimize based on data. Campaign management duties included all coding, SEO copy, and asset design.

As part of the marketing team, my role was to define the vision for the web customer experience, focused on ecommerce, animated ads, motion graphics, and dynamic digital signage for Windermere locations. Developed and launched a new B2B ecommerce site for Windermere agents. Led marketing campaigns for new subbrands, publication features, landing pages, and email marketing campaigns.

For the Washington state region, I developed and implemented marketing strategies, a web site and engaging marketing activations for youths as a key element to a new nationwide beverage launch.